I picked up a couple bottles of this to try the other week coz it's from Liverpool and the label is pretty catchy.
And it turned out to be a pretty damn excellent beer. It's rich and nutty but kinda crisp too so you could enjoy it when the weather's hot. It would go great with a meal, especially any kind of big, traditional English meal like roast beef (which is what I had it with).
The flavour reminded me a bit of Picaroons so probably they do the same thing to their hops or whatever it is. Hell Bay is a little bit lighter tasting and doesn't have that stickiness to it. But yeah, if you like Picaroons you'll like this. If you like good beer you'll like this.
You can find them online at hellbaybrewing.com.